As you probably know by now, Google struck another blow the other day in the social wars with the launch of Search Plus Your World, their enhanced algorithm for personalization in your SERPs. Google Search plus Your World is going to make it a little more complex for those stock SEO companies. It’s not enough anymore (and hasn’t been for a while) to simply put a ton of key words on your website and submit your site to search engines. You need to think start thinking custom.
Presence away from your .com is now nescarrey, and now requires more attention than ever given Google’s recent social upgrades. To be relevant, you have to ask yourself is your content is easier to share, and is it actually generating real conversations on Facebook, Twitter, Google+ and other forms of social media? SEO has brought advertising and marketing full circle- It’s getting hard to trick people and that’s a good thing.
Learn the difference: Black Hat Versus White Hat SEO
